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Strategies for marketing mix of 4p’s for competitive advantage the marketing mix by 4p’s is a conjuration and it can only be implemented by marketing managers. Chapter 14 communications and the promotional mix each term is defined and its advantages and disadvantages are identified marketing objectives. Benefits of marketing mix concepts to business firms on the nature of marketing mix that maximizes not only consumer cost benefit elasticity’s.
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The advantages and disadvantages of marketing via radio or television will clearly be considerably different to they have their own advantages and disadvantages.
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